Search engines have built a fine reputation for providing appropriate, helpful information to the public. Google continually updates its algorithm to better identify quality websites and demote in rank the websites containing a subpar level of content. This has been accomplished though their Panda update. The following is a close examination at the development and refinement of Google’s algorithms.
First, to develop and launch a successful program, the developers have to have a clear understanding of their goals. This clarity is reached only after asking themselves a series of questions pertaining to how algorithms handles the determination of website content quality.
Here is a sampling of such questions:
Is the source of the content an expert reporting credible data or just a fan expressing their opinion?
Can the information presented in the articles be trusted?
Are there grammatical errors within the content of the website?
Do the articles contain a large percentage of original content or a new approach of presenting or analyzing research?
Are the topics presented chosen to appease the search engines or the reader?
Is the content handled in a biased way or does it only take on one side of the story?
Is the content part of a mass production campaign or outsourced to a high number of creators so that there really isn’t a sense of individuality among each page?
Are there articles that are repeated or redundant, addressing the same topic with little variance?
Does there seem to be good quality control over the content?
Were the articles edited or a there numerous errors within them?
Is the content comprehensible and flows well, handling the subject matter naturally?
Is the quality of the article comparable to those printed in magazines or newspapers?
Has the content proved to be valuable when compared to the content of the other webpages that were in the search result list?
Would you refer the website to others as an authoritative source?
Was the information so helpful, you would bookmark or make an effort to share with friends?
Are there an excessive amount of ads that distract and take away attention from the content?
Would you be comfortable giving private information to this site such as credit card info?
For a health related Internet search, would this content come across as dependable?
Would users talk about this website?
Are the pages reflective of the great care and effort that went into creating them?
Are the articles and it’s content shallow, containing unsubstantial information?
Is the website recognized as handling it’s content with authority?
It is a very difficult task to create an algorithm to asses pages. It takes a lot of scrutiny to sort content based on quality. We hope the questions mentioned above can help you to understand all of the aspects that must be weighed when completing such a huge task that seems so simple to the search engine user.